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The image of alcohol in the Czech TV as a public service broadcaster
Burdová, Karolína ; Dobiášová, Karolína (advisor) ; Kotherová, Zuzana (referee)
This diploma thesis deals with the media representation of alcohol and its excessive consumption on Czech Television as a public service broadcaster. It also focuses on ways to regulate alcohol in the form of behavioural nudges which can be used both within alcohol policy of the Czech Republic in general and the broadcasting of Czech Television. The thesis identifies not only possibilities of using the nudge theory, which can have a beneficial effect on human decision making, but also interprets media framing used for representation of alcohol on Czech Television. Alcohol is portrayed within Czech Television programmes as well as within TV commercials, therefore a case study dealing with alcohol advertising broadcasted on Czech Television was added to the analysis. The analytical part of the thesis was created on the basis of a qualitative framing analysis and with the aid of desk research I revealed the possibilities of nudging both in alcohol policy and in the Czech Television broadcasting. Above all, this thesis emphasises the fact that the framing process has a significant position in human decision making, and that is why it's necessary to pay adequate attention to this process in alcohol policy making.
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Nudging as a managerial method
NEUMANN, Georg Jakob
The aim of this thesis is to identify the potentials of nudging as a managerial method. The focus is on employees who have no basic apprenticeship in the area in which they operate. The work consists of a theoretical and a practical part. The theoretical part establishes a common understanding of central terms and creates a uniform basis as well as connecting points. Some forms of nudging, which come into question for the purpose of leadership, are presented. The following practical part tries to combine the insights described in the first part and illustrate them with some examples.
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The Ethics of Nudging
Král, Jan ; Báča, Ladislav (advisor) ; Vranka, Marek (referee)
The bachelor thesis "Nudging and its Ethical Dimension" describes the topic of applied economic, psychological and communication knowledge and principles of human behaviour, decision making and persuasion through nudging theory. This theory puts into contrast with philosophical and ethical principles that are relevant to the topic, so that ethicality and unethicality can be pointed out. It does so in two parts. The first part covers the definition, history, development and application of nudging theory as a practical intervention based on the knowledge of behavioural economics. The second part covers general philosophical-ethical level, through identification of historical philosophical and ethical principles in nudging. Afterwards, it focuses on specific critical points that are relevant to the theme in order to come up with the general principles of ethics.
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Nudging v zdravotníctve - cesta k vyšším mieram očkovania?
Turányi, Samuel ; Chytilová, Helena (advisor) ; Fidler, Armin (referee)
This master thesis investigates impact of nudging on the level of vaccination rates against measles by utilizing insights from behavioral economics. In the theoretical part, brief overview of behavioral economics and its contributions to health economics is outlined. Additionally, direct application of nudging concepts and behavioral features in healthcare is illustrated, primarily focused on the vaccination issue. In the analytical part, two neighboring countries have been chosen for the research, Austria and Czech Republic and their regions Vorarlberg, Prague and South Bohemia. Their rates of vaccination based on data gathered from both private institutions as well as public sources were compared using documentary comparative analysis as a research method. Two hypotheses were set for testing: (1) Czech mandatory vaccination policy against measles had been historically more effective than Austrian opt-in system and (2) Choice architecture had profound effect on levels of coverage. None of the hypotheses was refuted. Research was narrowed down to examination of measles due to data availability. In final part, implications from findings were elaborated on. Subsequent policy recommendations were presented, referring to the type of vaccination system, incentives, behavioral as well as historical factors and concepts of nudging like peer pressure, framing, priming, loss aversion or three heuristics.
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